Hydrolyzed wheat protein constitutes a unique hydrating complex offering a combination of moisture-balancing and film-forming properties that work synergistically to give hair better body and control, increased shine and highlights. An excellent choice for strengthening and repairing hair weakened by chemical treatments and regular hair maintenance. Its anti-irritant and protective properties give skin a smoother, softer feel. Its film-forming benefits help maintain an optimum moisture balance in the skin and hair. Effective in minimizing pores.
INCI
Hydrolyzed Wheat Protein
BENEFITS
– Excellent film-forming properties that increases firmness of the skin
– Nourishes, softens the hair and makes the hair appear volumized
– Retains moisture in the skin protecting it from drying out and makes it soft and conditioned
– Found to reduce the appearance of wrinkles
HIGH PERFORMANCE INGREDIENT
Moisturzing Agent
FORMULA LAYER
Active Botanical, Functional – Humectant
USAGE RATE
Add to water phase
Typical use level 1-5%
SOLUBILITY
Water
TYPE/CHARGE
None
SCENT
Characteristic odour
APPEARANCE
Light to Dark Amber
SKIN TYPES
All Skin Types, Mature/Aging
PRODUCTS
Hair Care, Face Care, Cream/Lotion, Body Care, Moisturiser , Shower Products , Cleanser, Anti-Aging, Make-Up
SUBSTITUTION
Oat, baobab, quinoa, soy, or silk as long it is hydrolyzed
Categories: Functional – Humectant, Active Botanical